Who We Are

About Primrose Ever Care

A family-founded home care provider built on compassion, integrity and an unwavering commitment to helping people live well at home, in North Kent and beyond.

Aminah Carew, Founder of Primrose Ever Care

Founded with Purpose

Care from the heart

Our Story

Care That Comes
From the Heart

Primrose Ever Care was founded by Aminah Carew, a Prescribing Paramedic Practitioner and Primary Care Home Visiting Specialist, with a simple but powerful belief: everyone deserves to grow older with dignity, in the place they call home.

Having seen first-hand the difference that truly compassionate, consistent care can make, and equally, the harm that poor care can cause, Aminah set out to create a service that puts people genuinely first. Not on paper. In practice, every day.

Based in North Kent, we serve communities across the region, from Dartford and Gravesend to the Medway Towns, Maidstone and Swale. Every carer we work with shares our values, and every care plan we create is built around the individual: their routines, their preferences, their life.

We are currently working towards full CQC registration and are committed to operating to the highest regulated standards from day one.

9

Services Offered

11+

Areas Across Kent

CQC

Registration In Progress

100%

Compassionate Care

What Drives Us

Our Values

These are not just words on a wall. They are the principles that guide every interaction, every visit and every decision we make.

Compassion

We treat every person in our care with genuine warmth and kindness. Care is not just a job to us, it is a calling.

Dignity & Respect

Every individual deserves to feel valued. We protect privacy, honour choices, and uphold the dignity of those we serve.

Person-Centred Care

No two people are the same. We listen carefully and build care plans that truly reflect the needs and wishes of each individual.

Excellence

We hold ourselves to the highest standards, from the quality of care we deliver to the way we communicate with families.

Our Promise

What You Can
Always Expect

When you choose Primrose Ever Care, you are not just choosing a service. You are choosing a team that takes your trust seriously. Here is what we commit to, every time.

  • DBS checked carers, every member of our team
  • Fully insured and operating to CQC standards
  • Regular carer check-ins and quality reviews
  • Open, honest communication with families at all times
  • Emergency on-call support when you need it
  • Consistent carers so your loved one builds trust
Our commitment to quality care

DBS Checked

All staff, every time

Ready to Talk?

We would love to learn about your situation and discuss how we can help. Our free care assessment is a relaxed, no-obligation conversation.